소비자 의사결정 여정1 [McKinsey Quarterly] The Consumer Decision Journey (소비자 의사결정 여정) https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey The consumer decision journey Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey. www.mckinsey.com 목차 마케팅의 목표 전통적 퍼널 소비자 의사결정 여정 (Customer Decision Journey) - 소비자 구매 결정 요인의 변화.. 2023. 9. 24. 이전 1 다음
